Is Nova Fashion The Best Fashion?

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Is Nova Fashion The Best Fashion?

fashion nova

Fashion Nova soon became one of the most talked about brands on the Internet. It has been rated as the most popular Gogled fashion brand for 2019.
Thanks to celebrity endorsements including Cardi B and Kylie Jenner, the brand has become famous and now has 14 million followers on Instagram. In the recent Piper Jaffray survey of adolescent spending habits, the site was chosen as the number 6 favorite, overcoming Adidas and Forever 21.
Learn more about the brand below.

Fashion Nova soon became one of the most talked about brands on the Internet.

fashion nova

 


On Wednesday, Google released the 2018 search report, which showed that Fashion Nova was the most searched fashion brand for 2018; in 2017, it was ranked fourth, beating Chanel and Dior.

The company achieved great fame in a relatively short period of time thanks to a host of endorsements on the Instagram of influencers and celebrities such as Kylie Jenner and Cardi B.

fashion nova


In October, it was ranked as the # 6 favorite site for young people in the Piper Jaffray Semi-Annual Survey of Teenage Spending.

Find out how this brand grew to include 14 million followers on Instagram in just five years:
Fashion Nova is famous for its karadishani beauty, selling cheap tight dresses, tight pants and a waistcoat.
fashion nova

Most of her clothes cost between $ 20 and $ 50. However, there are some more expensive pieces.
Known as a well-known brand on the Internet, I have actually started in the mall. Its founder, Richard Sajian, opened its first store in 2006, at Panorama Mall in Panorama City, California.
After several years, in 2013, Sajian launched Fashionnova.com. From the very beginning, use Saghian Instagram as a way to guide shoppers to a website, often publishing images of best-selling items.

fashion nova




Her best marketing tools are influencers and celebrities, such as Cardi B and Kylie Jenner, who publish photos of themselves on Instagram and are dressed and promoted.
Most influencers receive free clothing in exchange for promoting the brand. However, Jenner is paying for her credentials, and one of her jobs could go north from $ 50,000 sales to Fashion Nova, according to its founder.
"Before Cardi began her musical career, she was shopping at Nova Fashion," Sagin said in an interview with Pepper in May.

fashion nova


Sajian learned about offering value to customers from his father, who owns a retail store for women. He spent the summer working for them and knew he wanted to do something similar, but in his own way. The first Nova store opened in 2006 at Panorama Mall in Panorama City, California, and around 2013 noted websites that sold the same product as their stores, but moved more than at higher price points. He started looking at an e-commerce site, but he understood that he needed to find a way to guide people to it. Sagin decided to take advantage of Instagram and publish photos of his best-selling works on models. Many Fashion Nova shoppers tagged themselves on Instagram and dressed before starting work with them directly by giving them a free product for promotion.

fashion nova


"I had 60,000 followers on Instagram before the launch," Sagin said. "I've been late because I do not think I thought it would do that well."

In the end, it became a live website with fashionnova.com in 2013 and was sold out of everything over the weekend. Because Fashion Nova was making more money, Saghian was able to work with celebrities who paid for it and advertised the brand on Instagram. Cardi B previously reported that Fashion Fashiona gave her $ 20,000 a month to wear the sticker and spread it to her 19 million followers. Saghian told The Cut in the New York Magazine that a job by Kylie Jenner began working with the brand in 2016 , Can translate into $ 50,000 in sales.

Fashion nova


Fashion Nova designed the following jeans, which are sold for about $ 35 and are mostly made in the United States of narrow jeans that embrace the hips and waist, which is not always easy for women who have Coca-Cola bottle numbers. These jeans have turned some of his former supporters into competitors. Chloe Kardashian, who used to wear the Fashion Nova pants, had similar patterns with the good American Denim, which sold for about $ 150, while Anthony Anthony also entered the company with a so-called $ 90 jeans line.

fashion nova


"I think it's great," Sagin said when asked about these lines. "The more options a customer has, the better."

Sajian loves to say that it is about fast fashion to high-speed fashion. The Fashion Nova design and purchase team works with more than 1000 manufacturers on the product - during the summer months, 80 percent of the clothing is produced in L.A. During the cooler months, 80 percent are manufactured abroad. According to Sajian, they are able to be faster than other companies because they are partners with manufacturers based in Los Angeles, meaning that samples can be obtained within 24 hours of



fashion nova

The plan to move Fashion Nova to a comprehensive #NovaBabes store. Fashion Nova Curve launched a diversified group last year and has big plans for other categories. But Sagin understands that effective marketing is changing. He says that she died and that the new algorithm on Instagram made it less effective. But he repeatedly emphasizes that all his clients are influential, and he is sure that Fashion Nova has grown up with #NovaBabes and #NovaStars that can transcend any celebrity platform or fame. This leads one to question the nervous CEO if it is possible to have a Nova Nova in this way without using Instagram.

"Sure," he replied quickly. "Social media only helps us grow faster, but if I do not have Instagram, I would have grown the company the old way: verbal word."